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This blog was designed to engage potential customers and drive website traffic by means of SEO-optimized content. The text-heavy blog aims to attract new shoppers and generate website clicks. The layout was created to deliberately highlight big blocks of text with images in order to stand out in search engines. 

Art Director: Matt Wicke

Role: Designer

Project Type: Blog Layout Redesign

Florsheim_Blog Redesign_Mockup.jpg
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