ABOUT

I'm Alyssa, a designer and emerging UX researcher. I am passionate about discovering how and why individuals interact with design. I conduct my work through a lens of curiosity, empathy, and data-driven decision making.

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My background is in graphic design, where I built a foundation in visual storytelling and brand communication. I acquired a keen eye for details and a strength in understanding the customer experience. Over time, these skills expanded in UX research - studying behaviors, testing ideas, and translating insights into solutions that feel intuitive with the end user in mind. 

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In my current role, I design digital and print marketing materials while collaborating with product and e-commerce teams to improve user flows and conversion rates. I analyze behavior through tools like Fullstory, lead feedback councils, and help turn research into measurable results.

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When I'm not designing or completing UX coursework, I'm probably at a yoga class, drawing, or checking out new thrift stores and coffee shops. ​

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